Looking forward to achieving popularity, ranking, and trust from your audience? Let link building help you out. This strategy has so many benefits for your website. It serves as the road between your web page and the search engines and uses sophisticated analysis tools.
Link building is not quite Search Engine Optimization but its behavior affects your site the same way a SEO task does. This is why marketers can’t stop themselves from practicing link building campaigns.
It is important to know how to use link building strategies properly to help speed up the success of your website’s objectives.
Since using a link building strategy provides you with a quick route to a higher ranking and popularity, you need to work on this appropriately. Look at these common aspects that trigger search engines to rank your site:
- Global Popularity through thousands of diverse sites such as Wikipedia.
- Local Popularity by linking to sites that have a similar niche.
- Anchor Text with inbound links using the right keywords on your pages.
- TrustRank by linking to trusted domains such as universities, government sites, and non-profit organizations.
- Link Neighborhood is a two-way process, for example, if your site links to spam, it simply indicates that your site is spam itself which may result in more spam sites linking to it. For this reason, extra care is needed when linking to sites. Investigate and gather as much data as possible to give you a clear picture of what will damage your site’s ranking and popularity.
- Freshness by continuously adding new links as previous links may fail over time. The fresh links signal that your site is current.
Now, with the basic background knowledge of link building, let’s move on to the next step – how to save time while working on it. Before continuing, look at the illustration on Google’s Ranking Algorithm taken from Neil Patel’s web page as a guide on link building.
From the illustration above, you can gain insight on how to strategize your link building activity. Although, not all links are created equally in the sense that some links may pull your site up while others may cause more harm than good. So, it is important to be very cautious and vigilant in every step of the way.
Solid Link Building Strategies
Here are link building strategies that can save you time and give you quality results regardless of the changes in search engines algorithms.
1. The DA and PA
Domain Authority and Page Authority are two of the various essential aspects of SEO. The word “authority” affixed to them is the only thing that matters and needs focusing on. However, there are no specific metrics to gauge a website’s authority, only attempts to quantify its overall web property that affects search engine ranking and visibility.
In Page Authority (PA or page rank), your task is to find out the number, quality, and relevance of links pointing to your site. While in Domain Authority, you need to create high-quality content on your web page that has good inbound links.
Page ranking, however, has gradually lost its value while Domain authority is getting the marketing buzz because content can have a strong internal links structure. In view of this fact, focus on getting relevant links from PR 3 – 4 blogs with a DA above 30. Basically, content marketing and link building make a good partnership in the SEO field.
2. Track and Connect
Track and connect with people who mention your name and URL across social media. These people have already willingly mentioned your brand or name, hence, it is also high time to link to them.
You can do this through guest blogging, conducting interviews, or content collaboration. There is a high potential ranking factor in linking with social authorities’ profiles.
3. Creating Ego Bait in AIDA Format
AIDA stands for Attention, Interest, Desire, Action. Publishing content that boosts the image and ego of readers can compel them to link back to it.
You can use an infographic with a clear and detailed explanation on a personalized level. Then add value through integrating some case studies to increase trust and authenticity of your content. This way, readers will be happy to share your posts with others across social media. You can also ask them to do guest post blogging on your behalf.
4. The Importance of Using LSI Anchor Texts
LSI refers to Long Semantic Indexing used by Google to gauge the relevance of the page with its inbound links and anchor texts. Using LSI is about synonyms because filling your page with the same keywords can cause it to be penalized. This is done by mentioning terms similar or related to your main keyword. Say, for example, Microsoft Windows is your main keyword. You could then mention Bill Gates, Word, and so on.
LSI will make your page appear on the search engine like Google as having natural and organic links. Natural and organic links are best understood as providing your visitors a great user experience by using synonymous words pointing both to internal links and external sites that are not maybe your target keywords but essentially helpful for the users.
5. Google’s Mechanics for Quality
Google is an advertising company with giant competitors such as Bing, Yahoo, and social advertising platforms like Facebook’s. In this context, one should try to satisfy customers by ensuring that what appears on the results’ page are websites that they are looking for.
Google wants compelling content that capture people’s attention and make them share it with their friends. Your content has to provide solutions to the needs of readers. Users engagement matters a lot, therefore strive to make sure your site passes Google’s Mechanics for Quality criteria.
6. Link Relevance
This is a very important goal in link building if you intend to achieve the best traffic, hits, ranking, and brand recognition. Your job is to make sure that your links work and can give value to the user. Content that has value and is laser-focused on a particular group can essentially make relevant links and then prompt guests to share them with others. This has to do with organic ranking which can take time to materialize, but is far profitable than all other paid search strategies.
7. Send Traffic to Your Links
This task is easily fulfilled through blogging. According to Hubspot findings, “companies that blog have 434% more indexed pages” than those who don’t. It also believed that blogging has 69% potential to generate leads.
8. Earn Links from Mobile-Friendly Sites
Mobile-friendliness of websites was added to Google’s algorithm, April 21, 2015. Google found that mobile users were using apps to surf and make purchases online. Mobile app usage is growing as per a survey by Smart Insights.
9. Don’t Get Behind Your Competitors
Be clever, be wise. Competition is all around and you’ve got go above your competitors. Map your link building plans through competitive analysis. Gather as much relevant information about your competitors. How are they performing? What are their techniques, tools, and procedures that give them the best results? You don’t need to start from the scratch.
10. Link with Editors
Editorial links significantly improve search traffic according to a survey conducted by SEJ which shows 90% of the respondents agree with links to editors. Indeed, this also has potential value in SEO.
Link building is a complex part of SEO tasks but provides a lucrative opportunity for better ranking, targeted traffic, and increasing brand recognition. However, there are many considerations worthy of attention and careful execution. It is normal to commit mistakes, but learning from them in the process can make your strategies more competitive and deliver quality results.