This article is crafted by DevriX's seasoned marketing team, boasting over four decades of collective expertise in crafting sophisticated marketing funnels, devising comprehensive content frameworks and pillars, implementing engaging email campaigns, and creating impactful social media content designed for scalability. Our marketing experts specialize in the complete spectrum of inbound marketing strategies. As an accredited HubSpot Agency Partner and a Semrush Partner, we engage in meticulous research, blending our extensive experience with the unique insights of our highly skilled team. We set benchmarks in content creation by incorporating cutting-edge marketing trends, leveraging in-depth industry research, and utilizing state-of-the-art AI tools for data segmentation and captivating content hooks. Our proficiency extends across a diverse range of sectors, including working with SMEs, Fortune 1000 companies, global B2B brands, major publishing entities, WooCommerce platforms, business directories, and affiliate networks.
Marketing partnerships are an invaluable channel for powering up a brand or business. They build credibility and trust, create relevance, and unlock new audiences and marketing channels. One particularly exciting way to create a strategic alliance with another company is through co-marketing. Co-marketing is a business approach where two brands combine forces to promote each Read More
What is a house without a solid structure? Well, it would probably tumble down with the first storm. The same applies to WordPress websites too, especially if you want to establish your business on Google. Just as you would build your house, you must build your WordPress website from the ground up. WordPress is the Read More
Not so long ago, browsers were only used to browse the web, and the web itself was just a combination of email, the news, and a bunch of gossip sites. And here we are today, practically living online and surrounded by a myriad of digital opportunities. Web technologies advance and evolve and ever since the Read More
Looking for a new effective way to improve your SEO strategy? Try interactive content. The SEO landscape is forever evolving, requiring webmasters to be more creative and authentic. Since user experience has become an important page ranking factor for Google, creating and sharing content without encouraging user reaction isn’t useful anymore. Interactivity is a powerful Read More
Digital marketing is the backbone of every company today. In fact, it’s one of the most powerful and exciting tools that modern marketers can use to support business growth and establish a strong brand presence. To make the most of all that digital marketing has to offer, you need a framework that focuses your efforts Read More
When optimizing your PPC campaigns, return on ad spend, or RoAS, is the ultimate metric to keep an eye on. Tracking it enables you to diagnose the bottom line of paid advertising and can show you whether there’s room for improvement in your strategy. Calculating return on ad spend is relatively straight-forward and simple, and Read More
Blogs can be extremely powerful lead generators. So powerful that B2B companies that have a blog report 67% more leads than those who do not. That’s because of the social media and Google phenomenon as people might not be talking about brands daily but they do at least a dozen searches per day, share viable Read More
Finding the best product-market fit is one of the cornerstones of business success. The value proposition canvas is a tool, designed to help companies do this with ease, by matching their solutions with the customer’s needs, and market demand. The framework encourages businesses to research and understand their target audience in order to provide products Read More
Loyalty programs are often considered more of a B2C tool, designed to encourage customers to buy more products. However, the model can be successfully adapted by companies that cater to B2B clients, and can potentially deliver even more satisfying results. A B2B loyalty program is a two-way street. This means that, as such, it has Read More
What we now know as Black Friday is the day after Thanksgiving in the USA. It’s the day when retailers offer huge discounts and people flood the shops in order to grab the best deal they can. Also marking the start of the Christmas shopping season. Black Friday always takes place on the last Friday Read More
As a digital marketer, you have likely come across the terms search retargeting and site retargeting. However, what you may have missed is that, although these sound similar, they are actually quite different. Let’s say you’re looking for a new coffee table, but you don’t have a brand in mind. What do you do? You Read More
Payment options are a huge deal, especially when it comes to online shopping. Individuals have different preferences when it comes to payments, and as a merchant, you should be open to exploring these options. So if someone asks you why you would want to install WordPress PayPal plugins”, you may come up with reasons such Read More
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