Regardless of whether you are in B2B, B2C, or personal branding, regardless of the industry and niche, regardless of the channels you fancy, content creation is the most commonly used digital language today. Companies, influencers, and random online citizens all live and breathe the current content creation trends, eager to find new ways to express Read More
The role of digital marketing in today’s fast-changing media environment is considered a threat to many traditional marketers. However, its benefits for business are a lot more than the cons. Digital technologies in marketing and communication simply make all processes faster, more streamlined, practical and versatile than traditional paper-based marketing. This write-up is not about Read More
If you’re not recognized as an authoritative source in your industry, chances are that you’re not getting any passive web traffic for your blog. Having a website and online presence is great, but that alone does not guarantee that readers, leads, and customers will step right in and sign up to learn more about your Read More
It’s no secret that many people discover new software through blog posts, videos, social media and other forms of digital content. Unfortunately, only 11% of SaaS companies invest in content marketing and only 32% of B2B marketers say they have a documented content marketing strategy. This gives your company lots of opportunities to get discovered, Read More
Software as a Service (SaaS) companies have huge growth potential, yet not all of them bloom. Why? One of the top reasons is that they’re not taking advantage of search engine optimization, or they’re just not doing it right. SaaS SEO is something that can make a huge difference and give you a head start. Read More
Search engine optimization is one of the best ways to organically grow your audience and increase the online visibility of your business. This applies to all types of websites, and is especially relevant for eCommerce stores, because you need to reach as many people as possible, in order to increase your sales. However, it’s not Read More
Hashtags can be very helpful for your business to gain more audience as well as when you’re trying to research for any specific insight or news.
Every day, there are new buzz-words in the digital world which hype up marketers with promises of exciting new ways to attract and engage their audiences. One of the trending terms that we’ve come across quite often lately is “microsite”. However, the internet being the way it is, there is a lot of misinformation on Read More
Without links, it’s impossible to rank your content! With a proper internal linking strategy, you can connect the related pages on your site, showcase your best content, and help Google discover your best posts and pages. Internal links provide Google with the structure of your website. They also determine the hierarchy of your site, allowing Read More
Are you quick to embrace new social media trends? No? Well, even if you don’t care much about them in your personal online life, as a marketer, you should always be on top of the wave. For better or worse, over the past decade, social media platforms have become an integral part of our lives. Read More
Whenever a company is launching a new product, all departments contribute with different input to the project’s planning and implementation. However, for the new solution to win the customer’s heart and become a success, the team’s efforts need to be consistent and coordinated. And that’s what product marketing is all about – it’s the bridge Read More
Are you an enterprise looking for the best CMS to suit your business needs and help you grow? You’ve come to the right place! “Is WordPress fit for large-scale companies?” is one of the first questions that our enterprise clients ask us. Well, yes, yes, it is. However, it is not as simple as it Read More
