What makes SaaS lead generation different from generating leads for other types of businesses, is that it puts quality over quantity. In businesses that are not subscription-based, the process is simple. You generate as many leads as possible but usually convert only a small portion of them. They buy your product, you make a profit, Read More
There are many financial and marketing KPIs that allow you to track the overall health of your business. They can give you the full picture of what you are doing well, and what can be improved. However, there’s one metric that can show you whether your business is going to make it or not, and Read More
There are different pricing strategies for building a website, such as fixed fee solutions, development packages, hourly rates, or retainer models. However, to provide flexibility and a bespoke experience, many WordPress agencies prefer to charge their customers on a web development per hour rate. The amount of work is estimated based on the consulting fees Read More
Business growth is something every company aspires to regardless of its stage of development, whether it be exploring new markets, investing in innovations, improving their products and services, optimizing pricing, widening their target audience, and so forth. However, expanding a business always involves risk, and if it’s not a well-calculated one, the consequences can be Read More
Prior to you spend a dime on marketing, find out your target market first. If you understand your item, you can determine your market yourself.
If you need a team of developers, designers, project manager and testers, there are different costs related to the WordPress project development.
Seems like nowadays, around every corner, another thought-leadership marketing campaign wants to inspire us. And yet almost everything these campaigns talk about we have heard already. The reason is that, although insanely popular, thought leadership may be greatly misunderstood. What Is Thought Leadership? Thought leadership is the ability to see things from a different perspective Read More
Want to make your website more user-friendly? Here are some of the reasons why readers do not visit your website and how to change that.
People worldwide, including visitors to your WordPress website, are more concerned about their privacy than ever before. Critically, website security and privacy differs from its conventional counterpart in that individuals are concerned about the use of their data. As a result, some seek total anonymity, while others simply like to operate online with their details Read More
Usability and user experience are an integral part of every website. In nowadays’ competitive landscape, if businesses want to succeed online, it’s more vital than ever that they have a well-designed and functional digital property, as well as an in-depth understanding of what makes it user-friendly and provides a satisfying experience to visitors… However, there Read More
Designing and creating a dedicated WordPress blog page is essential for strengthening your digital marketing efforts and making them more authentic. While it may be challenging, every digital business should take part in it. Blogging attracts new audiences and ultimately increases organic traffic and sales that support your business growth. Do you know why people Read More
Whether done in person or through digital means, there is no denying that conversations help us grow personally and professionally. The same goes for marketing. Whether inbound or outbound, conversations are what keeps businesses alive. Proper communication between clients and companies is vital to strengthening a healthy customer–business dynamic. If executed properly, email marketing is Read More
