When we think of branding we usually think of products associated with a specific company – the iPhone and Apple, BigMac, and McDonald’s. However, today anything and anyone can be a brand. So, have you established your own yet? Personal branding is about focusing on everything you stand for – the capabilities and character traits Read More
One latest Constant Contact survey found that 59% of SMB CEOs feel it is harder to maintain a business than it was 5 years prior. The trouble of accomplishment implies that competitive analysis is essential than ever.
Giving the customer what they need is the key to marketplace success. However, what businesses believe people want and what they really desire can often come out to be two completely different things. And a product that doesn’t live up to the audience’s expectations will not sell as well as one tailor-made to meet them. Read More
Building an effective branding strategy is the first but the most crucial step to the future growth of any business. A good strategy differentiates a brand from its competitors, promotes customer engagement, and reflects its value. This article delves into all you need to know about brand building and the most effective branding strategies to Read More
Are you aware of which SEO methods you use? Do you know what works and what doesn’t when it comes to search engine optimization? And most importantly, do you understand the difference between black hat SEO and white hat SEO? When it comes to search engines, there are certain rules that you should follow. These Read More
Marketing trends tend to change rapidly. Strategies that worked a couple of years ago might not be effective today as consumers’ needs and preferences evolve. Marketers and business owners should continuously work on their plan of action to know where their leads are coming from. Data gathering and targeting should be put in place to Read More
Raise your hand if you love shopping! OK, OK, maybe not everyone is a shopaholic, but most people enjoy buying things at least once in a while. For many customers out there shopping is not just a chore or necessity, it’s a way of life. And they are the ones who move the eCommerce industry Read More
So you’re an innovative entrepreneur who’s excited to start your business. You’ve done your market research, got your business plan set, and perfected your product. Congrats, you’re ready to launch! Well, almost ready. Тo create the right buzz – you need a pre-launch marketing plan. Starting a business is a challenging, overwhelming, and brave endeavor. Read More
What is the cost of a WordPress website and what type of investments have you put in for each separate component?
Customer service satisfaction is all about making people happy at every touchpoint with your business. The client should feel special, cared for, and understood. They should have their needs met and what you provide should pleasantly exceed their expectations. All in all, the cliche is on point here – the client is king. However, a Read More
Choosing the right pricing for your products can be the difference between making profits and struggling to survive in a competitive marketplace. And while most businesses focus their growth efforts on customer retention and acquisition, an elaborate pricing change can dramatically increase your revenue with half the effort. However, to find the optimal price point Read More
Digital subscribers are the most valuable currency for publishers today, and also the most difficult one to accommodate. However, while growing reader revenue is a crucial part of this economic model, so is the retention of subscribers and members. As such, publishers need to evaluate what they’re currently doing and pay attention to the newsletter Read More
